As a recruiter, you can use your own Twitter account or use your company’s, but it should be clear that the purpose of your account is to share available jobs and information about the companies that are hiring.
Since Twitter gives you just 140 characters to get your message across, get straight to the point. Tweets should be along the lines of: “Looking for a Mechanical Engineer in Knoxville, TN. Very competitive salary, apply at (your url).” To make your job postings stand out, you can also use hash tags, which are formed simply by prefixing a word with a hash symbol (#). Hash tags are used as a way to filter and find information on Twitter. By including a hash tag with a keyword in your tweet, it becomes instantly searchable. Here are a few examples of hash tags you might consider using: #job, #jobpost, #employment, #recruiting, #hiring, #career, #staffing, #engineer. It’s twitter lingo for ‘Need A Job?’. You can use more than one hash tag in your tweet, but remember that your characters are limited, so be strategic in which hash tag or tags you use.
If your company has a Twitter account but not a lot of followers, there are tricks for expanding your network and building relationships with clients and job candidates. Run a quick search on Twitter (search.twitter.com) for anybody discussing a specific keyword and you can get hundreds of contacts. You can search for people you know, by location, by industry or interest, by hash tag, by popularity, by time and more. You should also follow associates and other recruiters that might be sources for candidates. If a recruiter has established a network of followers who tend to fall within their area of specialization, then the tweet about a job might not be an invitation to apply, but a request for referrals.
There is also the opportunity to advertise events you will be attending, such as a tweet saying, “Stop by our career booth at the Tennessee Engineering Expo in Nashville.” More importantly, your Twitter account is a place to inform potential hires about your business. Your tweets say a lot about your company and what’s important to it.